“Isn’t it so much more fulfilling to know where your clothing comes from?”
Candice Swanepoel and DL 1961 linked up to showcase some of fashion’s most eco-minded jeans to date. Swanepoel is now the face of DL1961’s five-piece capsule with materials science company Recover.
The company introduced its first jeans collection made in partnership with Recover, the Spanish tech firm scaling high-quality recycled cotton fibers made from post-consumer textile waste. Each jean is made with at least 30 percent recycled cotton.
Women’s styles include the Pattie straight high rise, Emilie straight ultra-high rise, Rachel flare, Hepburn wide leg and Bridget bootcut with Instasculpt technology that smooths and conforms to the wearer. The collection retails for $199-$209 and is available now in sizes 23-34.
“By breaking down previously loved clothing, weaving it together with other eco-friendly tech fibers like Tencel or Repreve, and manufacturing using recycled water and solar energy, the result is a sustainable pair of jeans that outperforms others in terms of fabric, fit and function,” the brand stated.
To promote the collection made with Recover, DL1961 asked model, philanthropist, and founder of the eco lifestyle brand (Tropic of C) Candice Swanepoel to star in the campaign.
“As a CEO and founder of her own fashion brand, Candice understands the importance of sustainable fashion,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “Her passion for the planet and aptitude to affect change make her the perfect partner for this collection.”