Kim Kardashian is leaning into her blonde alter ego — hard.
“I have different energy when I’m blonde,” the SKIMS founder tells Allure for the magazine’s August cover story. “I’m a totally different person… I’m sassier. I’m more confident as a blonde.”
That’s not to say a brunette Kardashian is any less powerful, though. In her opinion, brunette Kardashian is a “boss.” Add long nails to the equation, and she has what she refers to as “b—– boss energy.”
Kardashian famously dyed her hair blonde for the Met Gala to go with her Marilyn Monroe gown, saying in Kylie Jenner’s Married to the Met video that she would “risk getting my hair to fall out” to fully commit to the look.
Hairstylist Chris Appleton helped her complete the transformation, which took 14 hours. She told Vogue in May of preparing her hair for fashion’s biggest night, “I did want a physical change, too, so I thought I would wait and do it for this, so I’m spending a day straight dyeing my hair—14 hours straight!—to get it done.”
The mogul dedicates that same mentality to all aspects of her business empire, beauty routine and at-home life.
She tells Allure that when it comes to her appearance and aging, she’s “at peace” with not being perfect.
“I hate my hands — they’re wrinkly and gross,” Kardashian, 41, shares in the Allure cover interview. “But I’ve lived life and I’ve changed so many diapers with these hands and I’ve snuggled my babies with these hands, so I’m okay with them. [Getting older] doesn’t mean that I won’t strive for perfection, but you get to a point where you’re like, ‘Okay, my health is more important than anything else.'”
But even though she knows the aging process is natural, it doesn’t mean that she won’t do everything in her power to look and feel young for as long as she can. “It’s hard to explain because I am at peace, but I would still do anything to look and feel youthful,” she added.